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Fast Forward Running Shop

FAST FORWARD RUNNING IS A SHOP DEDICATED TO ONE PARTICULAR SPORT:  RUNNING…..

 

 

The dedicated store, is situated in

Wote Street, Basingstoke and is owned by running enthusiasts Bob and Sandra Chatterton. 
 

Fast Forward Running stocks major brands of running shoes, apparel and accessories including Nike, Mizuno, Inov8, Brooks, Asics, Zoot, Salomon, Saucony and New Balance. Running shoes are very different from ordinary trainers, being lighter and designed specifically for the demands of the individual. Different disciplines such as road and trail running require a certain type of shoe, while track and cross country runners use spikes.Bob and his team are well qualified to advise anyone from novices to experienced club runners on the type of shoe and other equipment they need. 

Bob has been running for over 30 years and gained a taste for extreme training while in the Airborne forces.  His personal enthusiasm is off-road trail running and he regularly competes at any distance up to ultra marathons; events which are held over longer distances than the conventional marathon.   

Shop manager, Pete Williams is also a vastly experienced runner, competing for a local club the Overton Harriers. The other members of staff are  enthusiastic runners and they are all product trained by the manufacturers of the brands they sell.  “Fast Forward Running " is a shop for runners of all abilities, staffed by runners.  

This level of experience means that customers are guaranteed expert and enthusiastic advice.  Staff can carry out ‘gait analysis’, using the shop’s treadmill linked to a slow-motion camera and computer system to determine a runners gait and foot strike. The video playback will show you what type of runner you are: you could be an overpronator, a neutral runner or a supinator. But whatever you are - there will be the ideal shoe for you.  

 

As well as running shoes, Fast Forward Running stocks a varied selection of clothing and accessories.  From base layers which help keep the wearer warm, to cushioned running socks, hydration and day packs and GPS enabled heart rate monitors, the shop stocks a vast array of running equipment from big name brands.

So whether you’re an experienced runner or a novice, Fast Forward Running is your local centre for everything to do with running.

 

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   Shop Opening Times

   Monday - Friday  10:00 - 17:30

   Saturday -            09:00 - 17:30

   Sunday -  Closed - Out Running

 

    


Asics Women's Running Shoes

Built with you in mind: ASICS women's running shoes

At face value, there is very little difference in the requirements for training shoes for men and women. Pinpointing the key differences, ASICS women's running shoes are made to enhance the performance of female athletes.

There are a surprising amount of differences between female and male running styles. These differences are based on hormonal and physically structural differences. The dynamics of a woman's runner differs significantly when studied, and ASICS women's running shoes focus on these key points.

Because women's training shoes have been essentially smaller, versions of men's sports footwear. Pulling apart this footwear design, ASICS women's running shoes have been constructed around women. A narrower design reduces discomfort, effectively supporting the female foot shape. ASICS PHF (Preferred Heel Fit) has been an incredible advancement for sportsmen as well as women.

Another factor that comes into play when designing the ideal ASICS women's running shoe is the effect of impact forces. Traditionally, it was assumed that a similar amount of pressure would be exercised by men and women. By giving women's training shoes the same dense cushioning as men, bounce back would not be nearly as effective. Bounce back is the amount that the midsole expands back to its original shaped after it is compressed.

Thanks to ASICS Gender Specific Forefoot Cushioning, the material Solyte is used. Adapted to a less dense form that the male version of shoe, this gives a woman an improved absorption of impact. Not only is the impact improved, but so is the memory of the midsole, offering better bounce.

Thanks to these incredible advancements, ASICS women's running shoes have become the trainers of choice. An essential for many female athletes, order these fantastic shoes from Fast Forward Running.

Fast Forward Running - Mon Sep 06 00:24:20 BST 2010 [web2]